


We are FocalShift
We are FocalShift
Digital Marketing and Design for Leaders Who Refuse Ordinary.
From strategy and storytelling to websites, workflows, and AI-powered marketing campaigns, we help founders, public sector leaders, and vision-driven organizations build what’s next.
Art Combined with Purpose.
“We believe marketing isn’t just noise — it’s design, story, and technology working together to create impact.”

Thomas Elliott Fite - Co-Founder/CEO FocalShift
WHY FOCALSHIFT?
The agility of a studio and the impact of a global team.
We keep it lean so we can keep it bold.
Strategy That Moves
More than plans on paper — strategies that create traction in the real world.
Strategy That Moves
More than plans on paper — strategies that create traction in the real world.
Strategy That Moves
More than plans on paper — strategies that create traction in the real world.
Design That Performs
Websites, campaigns, and platforms that don’t just look good — they work.
Design That Performs
Websites, campaigns, and platforms that don’t just look good — they work.
Design That Performs
Websites, campaigns, and platforms that don’t just look good — they work.

Partnership That Scale
We grow with you, making sure the systems we build today work tomorrow.

Partnership That Scale
We grow with you, making sure the systems we build today work tomorrow.

Partnership That Scale
We grow with you, making sure the systems we build today work tomorrow.
Working With FocalShift
It’s not just what we build — it’s how we build it.
Great work happens where strategy meets story — and where people still matter.
Fast and Efficient
Custom Solutions
Connect with your audience
Modern Digital Experiences
Ready to Grow?
We work with you to understand your needs - and then build for exactly that.
Fast and Efficient
Custom Solutions
Connect with your audience
Modern Digital Experiences
Ready to Grow?
We work with you to understand your needs - and then build for exactly that.
Fast and Efficient
Custom Solutions
Connect with your audience
Modern Digital Experiences
Ready to Grow?
We work with you to understand your needs - and then build for exactly that.
Systems That Actually Fit
We don’t force tools on you — we design technology solutions that work seamlessly with your team and your goals.
Systems That Actually Fit
We don’t force tools on you — we design technology solutions that work seamlessly with your team and your goals.
Systems That Actually Fit
We don’t force tools on you — we design technology solutions that work seamlessly with your team and your goals.
Build Anything...
Create
Modern Websites, Software & Apps
Marketing Campaigns that Grow
Immersive Experiences
Seamless Partnership
Everything from build to growth, with one team handling every step of your digital journey.
Build Anything...
Create
Modern Websites, Software & Apps
Marketing Campaigns that Grow
Immersive Experiences
Seamless Partnership
Everything from build to growth, with one team handling every step of your digital journey.
Build Anything...
Create
Modern Websites, Software & Apps
Marketing Campaigns that Grow
Immersive Experiences
Seamless Partnership
Everything from build to growth, with one team handling every step of your digital journey.
Code
1
2
3
4
5
Built For You
Custom solutions designed for the unique needs of your organization.
Code
1
2
3
4
5
Built For You
Custom solutions designed for the unique needs of your organization.
Code
1
2
3
4
5
Built For You
Custom solutions designed for the unique needs of your organization.
Creative That Connects
We bring imagination and precision together, crafting solutions that feel modern, human, and distinctly yours.
Creative That Connects
We bring imagination and precision together, crafting solutions that feel modern, human, and distinctly yours.
Creative That Connects
We bring imagination and precision together, crafting solutions that feel modern, human, and distinctly yours.
Our Services
Custom Solutions and technology built for growth.
We mold our team with yours — showing up as an extension of your staff, not a detached vendor.
Focused On You
More Than a Process, It's a Partnership
Tailored Strategy, Seamless Collaboration
STEP 1
STEP 2
STEP 3

01
Connect and Listen
Every partnership begins with a conversation. We take the time to understand your story, your team, and the challenges you’re facing. This isn’t a sales pitch or a template response — it’s about listening, asking the right questions, and defining what success truly means for you. From the first call, you’ll feel like we’re already on your side.
STEP 1
STEP 2
STEP 3

01
Connect and Listen
Every partnership begins with a conversation. We take the time to understand your story, your team, and the challenges you’re facing. This isn’t a sales pitch or a template response — it’s about listening, asking the right questions, and defining what success truly means for you. From the first call, you’ll feel like we’re already on your side.
STEP 1
STEP 2
STEP 3

01
Connect and Listen
Every partnership begins with a conversation. We take the time to understand your story, your team, and the challenges you’re facing. This isn’t a sales pitch or a template response — it’s about listening, asking the right questions, and defining what success truly means for you. From the first call, you’ll feel like we’re already on your side.
Who We Work With
Serving the People Who Move Communities Forward
Our work spans government, institutions, and ambitious brands — all united by a drive to grow, connect, and serve.
New Mexico Government
New Mexico Government
Outdated systems. Recruitment struggles. Fading trust. Public sector leaders face challenges that demand modern solutions. As a partner on the New Mexico Statewide Pricing Agreement FocalShift delivers future-ready platforms, campaigns, and scalable systems that strengthen service.

Business & Non-Profit
Business & Non-Profit
Brands succeed when their identity, marketing, and platforms work together. We partner with companies, nonprofits, and organizations to strengthen their foundations and scale their reach.

Innovation & Emerging Tech
Innovation & Emerging Tech
Innovation happens when creativity and technology come together with purpose. We help organizations explore the frontier of emerging technologies — from AI automation and custom software to blockchain applications and spatial computing.

New Mexico Government
New Mexico Government
Outdated systems. Recruitment struggles. Fading trust. Public sector leaders face challenges that demand modern solutions. As a partner on the New Mexico Statewide Pricing Agreement FocalShift delivers future-ready platforms, campaigns, and scalable systems that strengthen service.

Business & Non-Profit
Business & Non-Profit
Brands succeed when their identity, marketing, and platforms work together. We partner with companies, nonprofits, and organizations to strengthen their foundations and scale their reach.

Innovation & Emerging Tech
Innovation & Emerging Tech
Innovation happens when creativity and technology come together with purpose. We help organizations explore the frontier of emerging technologies — from AI automation and custom software to blockchain applications and spatial computing.

New Mexico Government
New Mexico Government
Outdated systems. Recruitment struggles. Fading trust. Public sector leaders face challenges that demand modern solutions. As a partner on the New Mexico Statewide Pricing Agreement FocalShift delivers future-ready platforms, campaigns, and scalable systems that strengthen service.

Business & Non-Profit
Business & Non-Profit
Brands succeed when their identity, marketing, and platforms work together. We partner with companies, nonprofits, and organizations to strengthen their foundations and scale their reach.

Innovation & Emerging Tech
Innovation & Emerging Tech
Innovation happens when creativity and technology come together with purpose. We help organizations explore the frontier of emerging technologies — from AI automation and custom software to blockchain applications and spatial computing.

The Right Tools
Modern Technology that Drives Growth
We stay on the front edge of strategy, design, and technology — building systems that keep you future-ready while you focus on growth.



COMPARISON
Why Choose Us Over Others
Why Choose Us Over Others
See how we compare against others in performance, growth
See how we compare against others in performance, growth
Fast setup with ready AI workflows
Built to grow and adapt with you
Real-time, AI-powered analytics
Automates tasks, reducing overhead
Expert support + AI guidance
Others
Slower execution and manual setup
Requires manual updates as you scale
Limited or delayed reporting
Higher labor costs, less automation
Generic support or none at all
Let's Talk
Ready to Build What's Next? Let’s Create Together
Book a call and let's explore your ideas - then bring them to life
Let's Talk
Ready to Build What's Next? Let’s Create Together
Book a call and let's explore your ideas - then bring them to life
Let's Talk
Ready to Build What's Next? Let’s Create Together
Book a call and let's explore your ideas - then bring them to life